Social media is an excellent way for IT contractors to build their brand and market themselves. It can offer opportunities of networking, community, interactions, building your credibility, and showing the target audience that you are a trustworthy brand.
Most IT contractors have a primary goal to attract new clients and build relationships through social media marketing.
Recent studies have shown that social media is an effective channel to build fruitful relations with your clients on a personal and business level. Here are some tips to leverage social media to build your online presence:
Set goals for social media marketing
The primary goal of creating a social presence for your brand is to raise awareness and visibility. If you know what you want to achieve, you can measure your progress. It’s important to understand how each social network works and how you can leverage it to your benefit. For example, if your goal is to get more visitors to your website or landing page, you should be measuring clicks or CTR.
Meet your audiences where they live
Make sure which social media platforms your target audience lives on and focus on those platforms. For example, LinkedIn is a smart choice for IT contractors and a great place for improving brand awareness. You can also use it for networking, promoting your services, and getting potential clients. Remember to tailor your content for each platform.
Create a Social Posting Calendar
Sometimes it can be challenging to come up with inspiration for weekly posts, so it's a good idea to create a pre-planned social media posting calendar. You can share different types of content such as blog posts, industry insights and trends, client testimonials, events, etc.
If you have a pre-defined social posting calendar, you will become an authority figure and reliable source in your niche.
Be in touch with your social followers
Social media can help you to keep in touch with your clients and potential clients. You should create groups, discussions, and events that can help you build connections with your audience and bring more visibility to your business.
Social media is an essential way to reach your clients, gain valuable insights, and grow your brand. There are now more than 4.2 billion active social media users across the globe, if you don't have a social presence, you’re missing the opportunity to grow your business.